An Ad Account Rebuilt Around Cost Per Lead
A real estate team was running Google and Meta ads with decent lead volume, but cost per lead had been climbing for months and nobody on the team could say which specific campaigns were actually producing showings versus just clicks.
We rebuilt the account structure around commercial search intent, paired every campaign with a matched landing page instead of the general site, and layered in retargeting for visitors who hadn't converted yet. Reporting was rebuilt around cost per lead and showings booked, not impressions or clicks.
What changed.
The timeline.
Account Audit
Identified wasted spend and mismatched landing pages in the existing account.
Rebuild
Restructured campaigns and built matched landing pages for each core offer.
Optimize
Tuned targeting and creative based on real showing data, not just click data.
Project Gallery
Every lead gets a response within minutes now, day or night. That alone changed how many deals we close.
Broker, Real Estate Client